Creating Brand excitement and sales for Crayola – Sweepstakes & Instant Win
Crayola wanted to create brand excitement, increase basket size and tie in their association with Minor League Baseball for a promotion.
Snipp created a sweepstakes program where consumers who purchased at least $8 worth of participating Crayola products in one transaction at any retailer could send in their receipt by texting in the keyword ALLSTAR to 811811, by email to firstname.lastname@example.org or via web upload at http://crayola.com/allstar to receive an entry into a sweepstakes. The grand prize was a trip for four to a Minor League Baseball All-Star game including a host of VIP experiences.
The program will run from January 15, 2017 through May 15, 2017.