Create Brand Affinity and Drive Purchase for Dr Pepper
Dr Pepper needed a way to create brand affinity and grow their sales during the summer months with a creative and fun consumer activation.
Snipp set up an image recognition program that rewards consumers when they scan the barcodes on the bottles of Dr Pepper they’ve purchased. 3 qualifying barcode scans earns them a code to redeem for a t-shirt of their choice, tying back into themes of summer. Consumers are able to submit by texting the barcode images to 811-811 using the keyword DRPEPPER; the t-shirt is redeemed at http://pickyourpepper2017.com
Program live dates: June 15, 2017 to August 15, 2017.