Kruger needed to not only drive sales for their Purex brand, but wanted a way to steer shoppers to purchase Purex instead of competitor products, as well as tie their brand back into its environmentally friendly roots.
Snipp developed a custom sweepstakes, fueled by themes of summer and camping to inspire the emotions of Purex customs. To win one of 3 “glamping” getaways, or one of 12 inflatable air hammocks, consumers simply submit their purchase receipt to a custom branded microsite at http://purexglampingcontest.ca/. Consumers are limited to one valid receipt per day, with a maximum of three entries per receipt (dependant on how many qualifying products they purchase).
The program will run from June 2, 2017 through August 31, 2017.