Converting Consumers and Driving Sales for Kruger in Canada
Kruger sought a way to convert their Shopper Mom demographic over to their Sponge Towels product, as well as steadily drive their sales in-store.
Snipp established a sweepstakes coalition program that encouraged consumers to purchase Kruger Sponge Towels by rewarding them with a chance to win a Kitchen-Aid mixer. The relevancy of this reward to the demographic, coupled with the intuitive, digitized entry mechanic (simply upload your receipt to a custom branded web portal athttps://bakeamess.ca/en/Default.aspx ) hit home with consumers.
Program live dates: September 5, 2017 to November 30, 2017.