Building Excitement and Incentivizing Retail Specific Sales for King Arthur Flour
King Arthur Flour wanted to build excitement around the brand – traditionally a commoditized product, reinforce the image of the brand as the ‘choice of bakers’ and gain traction among specific retailers.
Snipp is running ‘King Arthur Bakeaway’ program, a text-to-win sweeps where consumers text the keyword BAKEAWAY and receive a link to the microsite to register to enter the sweeps for a chance to win one of 2 grand prizes or one of 500 coupon prizes. SnippCheck will identify one winner from the east coast and one from the west coast, based on the receipt data.
The program will run from October 28, 2016 through December 31, 2016.