Building Brand Affinity for Pernod Ricard Jameson – Sweepstakes
Pernod Ricard wanted to create excitement around the brand and boost brand affinity amongst existing consumers of Jameson.
A sweepstakes program where consumers who make a qualifying purchase can submit their receipt by texting in the keyword BARRELBAR to 811 811 or uploading it on a promotion microsite jamesonsweepstakes.comto win branded barrel bars. Receipts are validated by SnippCheck via an API integration on the client site.
The programs will run from August 1, 2016 through October 31, 2016.