Red Bull wanted to drive home their partnership with the video game Street Fighter V, while simultaneously bolstering their Shell retail channel. Snipp established a sweepstakes rewards program for Red Bull and their consumers. Consumers can win a Street Fighter themed prize by registering for the program on a custom branded microsite. Consumers can access the site via direct link at http://www.redbullxstreetfighter.com/ or by texting the special keyword “RED BULL” to 811-811.
Program live dates: October 30 to December 5, 2017.