Bacardi wanted to boost portfolio sales in the drug channel during the must-win holiday season. Snipp created an age and state-gated promotion that rewarded consumers with limited-edition barware. Participants shopping in eligible states can access a microsite to upload their purchase receipt, proving the purchase of any qualifying products. To help bring the program to life for consumers, Bacardi created special cocktail recipes for each of their key brands and built custom displays. The consumers can access the microsite for program details and upload at http://www.mixinsomerelaxation.com.
Program live dates: November 1, 2017 to January 20, 2018.