ARM & HAMMER and OxiClean take Snipp to the Major Leagues
Situation: ARM & HAMMER and OxiClean were sponsoring the MLB 2014 season for the first time and wanted to increase cross purchase among their brands by leveraging the sponsorship.
Solution: With our SnippWin, SnippCheck, and SnippLoyalty modules, we created a national program that rewards consumers with bat swings based on how many products they purchase. Receipts can be submitted by text email or web, and all ARM & HAMMER and OxiClean products qualify.
With every bat swing, consumers can win instant prizes, and they are automatically entered to win a Grand Prize of a new car. All cash rewards are delivered through a co-branded MLB and ARM & HAMMER/OxiClean MasterCard.