Partnership Program with Henkel, GlaxoSmithKline and Scotties
Henkel, GlaxoSmithKline and Scotties wanted to develop a partnership program for cough and cold season to drive basket and market share of all three companies.
Snipp created a promotion that requires consumers to make multiple product purchases of Dial, Scotties, Theraflu, and Triaminic brands to be eligible for a CinemaNow movie rental. Consumers purchase 1 medicinal product, 1 soap product, and 1 tissue product in a single transaction, and upload their receipt to redeem their movie rental. Consumers can upload their receipt on a custom microsite at http://coughcoldcare.com/