Consumers who find specially marked Keystone Light orange cans are entered into the Orange Can Hunt Sweepstakes with over $11,000 in prizes!
In the past, consumers would crush and mail in the orange cans to participate, although there was no set sweepstakes.
To encourage purchase and participation without mailing in physical cans, Snipp created an image recognition sweepstakes. Consumers who find the specially marked Keystone Light orange cans, snap and send a picture of it to SnippCheck to be entered into the sweepstakes, with over $11,000 in prizes, including cash, ATVs, backpacks, jackets, coolers, hats, t-shirts and more!
The program is being run in partnership with Miller Coors’ promotion agency.