Unilever wanted to tap into the influencer power of celebrities to motivate its consumers towards its Becel brand. Snipp created an instant rewards program that offers consumers recipe book downloads featuring Jillian Harris and Tori Wezzer. Consumers simply register on a custom branded microsite www.plantbasedbybecel.com to get instant access to the digital download. Consumers can also text BECEL to 811-811 to get directed to the microsite. Consumers in Quebec access a different recipe book featuring Kimberly Lallouz.
Program live dates: January 29, 2018 to March 31, 2018.