Sparkling Ice needed a way to drive sales at their Publix retail channel. Other key objectives included:
- Increase ACV and volume in small footprint stores
- Drive trial of Sparkling Ice
- Increase basket ring at Publix
Snipp established a digitized rebate program that rewards Sparkling Ice consumers at Publix with Publix Gift Cards. To earn a $5 Publix Gift Card, consumers can purchase qualifying Sparkling Ice products at Publix in-store locations, and then register on a custom branded rebate portal. After registration, they can submit their receipt to prove purchase and earn their reward. Program entry is facilitated by text, email, or web upload. Consumers can text SAVINGS to 811-811; they can email firstname.lastname@example.org; or they can access https://www.siptosavings.com/savings.
Program live dates: July 1, 2018 to July 31, 2018.