GAF sought a way to reward contractors who only purchased at Lowe’s retailers. Lowe’s expected rewards that tied back into their stores, all without affecting packaging or tying into POS. After the success of the previous iteration of this program, GAF and Snipp re-created a rewards continuity program that allows consumers to spend over multiple transactions to earn Lowe’s eGift cards. Entry into the program is made easy: consumers submit their purchase receipt via text to 811-811 using the keyword GAF; or they can email it to redeem@GAF500.com, or they can submit it on a custom branded GAF microsite at https://www.GAF500.com.
Results: in the first iteration, over $156k in rewards were distributed.
Program live dates: March 1, 2018 to May 31, 2018.