Dannon wanted to get Kroger shoppers excited about new upcoming flavors for their Oikos yogurt brand, and tie-in to the 2018 NFL Draft. Snipp created a special engagement program that allowed consumers to vote on their favorite flavors. The winning flavor would be introduced to stores for consumers to enjoy. Consumers can text in “PINEAPPLE”, “POMEGRANATE” or “COOKIES” to 811-811 to gain access to the registration form at http://www.oikosflavordraft.com that records their vote and collects personal data. In addition to scoring a win for their favorite flavor, consumers have a chance to win additional prizes such as NFL gift cards and a VIP NFL Draft experience.
Program live dates : February 19, 2018 to March 21, 2018.