P&G wanted to create a refreshed rebate experience for consumers. Driving sales, earning in-store display & growing average basket size were salient objectives for the brand. Snipp created a mobile-optimized rebate experience for P&G, where consumers can earn their choice of a PayPal or Virtual Visa cash reward by purchasing eligible P&G products at participating retailers. To earn their rebate, consumers simply submit their receipt by texting the shortcode “PGSpruceUP” to 811-811, emailing it to redeem@pgspringspruceup.com, or web upload by accessing https://pgspringspruceup.com/PG/Default.aspx; the choice between PayPal or Virtual Visa is up to them and can be selected upon redemption. P&G leveraged the platform for media tie-ins to their “Spring Spruce Up” theme, including videos helping consumers water their plants by “hacking” leftover Tide bottles.