Pfizer wanted to drive awareness for a multi-brand campaign, incentivizing consumers to purchase qualifying products by rewarding them with a Visa gift card. Snipp created a promotion that integrated to Pfizer’s campaign site via a white label widget. In order to participate, consumers purchase $25 of eligible products in one transaction at any retailer, and then submits their receipt via the widget to earn a $5 Visa gift card. Access to the program is as simply as texting WELLNESS to 811-811, or visiting the site at https://www.itsyourwellnessownit.com/snipp
Program live dates: April 29, 2018 to May 20, 2018.