Snipp makes offline advertising measurable:

Using Snipp allows advertisers to track the effectiveness of any campaign, providing the same rich set of data that advertisers have become accustomed to from online advertising.

Snipp makes offline advertising actionable

Snipp allows advertisers to specify a rich set of actions that can occur once a user had snipped their code everything from receiving an email, to being provided with a discount coupon to being added on to a mailing list.

Snipp works with any medium

Because Snipp is such a simple concept, it works with any medium: print, radio, Out-of-home- even television and online!