A Genuine Opinion on Artificial Intelligence The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me, each move, the key positions…
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The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, that 89% of people look at their phones within an hour of waking up…
Loyalty Marketing that leads to Customer Engagement remains top of mind for CMOs, Brand Managers and other marketing professionals. That’s good. What’s not so good is the fact that it has been on their minds for many years running, but…
Lessons Learned from the 2017 Holiday Season Before the title of this piece sends you into a spiral of January 2 anxiety, fear not; the holidays are not over yet. There’s still plenty of time to gulp down those last…
Loyalty is the watchword for brands: how to build it, how to sustain it, how to monetize it. We all know the value of loyal customers, and companies now spend billions each year incentivizing them to stick around – 90%…
From the Trenches: Insights & Best Practices from Real World Receipt-Based Loyalty Programs for CPG Brands It is no secret that CPG and other multichannel brands are facing an almost existential set of challenges. In particular, the increasing fragmentation of…
Does your life have meaning? Sorry to get so deep on a Monday morning, especially while the remains of Thanksgiving are probably still fighting to be digested, but it’s an important question. But before we continue, let me be clear:…
We are proud to announce that Snipp was selected as a part of Deloitte’s Technology Fast 500 list for the second year in a row. We ranked #114 this year, and had ranked #49 last year – both of…
The sharing economy is here to stay. If you’ve ever taken an Uber instead of a taxi, stayed at an Airbnb instead of a hotel, or used a WeWork workspace instead of a traditional office, you’ve participated in the sharing…
On a dusky Snipp October night, With candy, fun, and a sprinkle of fright, The Snippsters donned their masks and veils, And disappeared into a sea of tales, Of cheerleader puppies, superheroes, and rockstars, Of zombies, dragons, and villains from…
