IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding more safety, more transparency, and more…
Getting Into The Spirit: How Halloween Marketer’s Can Win This “Boo”ming Season Trick or treat! Three words that probably would never spend time in the same sentence if not for one famous holiday. Halloween continues to remain a vital promotions…
Our “What’s In Your Basket?” series is designed to show knowledge-hungry brands the possibilities at the intersection of data and technology. From deep consumer behaviors to critical information on KPI’s, technologies like receipt processing are irreplaceable in the modern marketing…
Magic is in the air as the wedding season fast approaches, and the retail industry for the inevitable boom. Big changes shape the shopping landscape, and gone are the days for traditional gifting. This is 2018! Instead of the traditional…
The doldrums of winter now seem like a distant memory. Every day gets a little bit warmer, and before you know it, summer will be in full swing. For brands, now is the time to make that final push towards…
OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a market that is gaining ground with favorable regulation and growing numbers of pharmaceutical drugs switching from…
Are you as ready for Loyalty Expo 2018 as we are? Sunny Orlando has never looked brighter, and at this point, we’re just a few short weeks away from diving headfirst into one of the year’s premiere loyalty conference events….
With Mother’s Day just a few weeks away, it’s hard not to look forward to flowers, breakfast in bed, and that warm fuzzy feeling – regardless of whether you’re on the giving or receiving end. It’s no wonder that consumer…
Simplify Center of Store For a Better 2018 Center of store is one of the most complex arenas that brands can compete in. Aisles are seeing more competition from brands of all shapes and sizes, and consumer attention spans…
Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than each individual brand’s ‘sum’. Co-branding a promotion can be an effective way to increase public awareness of each…
