Simplify Center of Store For a Better 2018 Center of store is one of the most complex arenas that brands can compete in. Aisles are seeing more competition from brands of all shapes and sizes, and consumer attention spans…
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Co-branding is a strategic marketing and advertising partnership between two brands, in which the promotional ‘whole’ is expected to be bigger than each individual brand’s ‘sum’. Co-branding a promotion can be an effective way to increase public awareness of each…
“Buy Now” No More Brands want people to buy things. Brands NEED people to buy things. You might say that they’re obsessed with that notion, and there’s a good reason for it: without that basic premise of business, there would…
Any alcohol brand worth its whisky knows that simply hoping for eager consumers to follow the rainbow and find the pot of gold is a waste of time. Alcohol brands need to act fast and with clear purpose to ensure…
March Conference Galore Means It’s Easier Than Ever To Say “Hello” In a virtual world inundated with video calls and text messages, don’t you sometimes just want to muster up a good-old-fashioned-face-to-face “how’re you doing”? We hear you loud and…
The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little celebrations for which marketers must align their activations. We want to show you just how…
How to Activate On-Premises Loyalty Programs A Q&A with Carlos Dunlap-Beard, VP Loyalty Solutions, Snipp, on loyalty360 That notion of forming a loyalty community is a great opportunity for marketers, but there are various moving parts attached to it. How…
General Landscape With more than a 100 million viewers each year, CHAMPIONSHIP SUNDAY is one of the largest sporting events of the year, and the biggest stage to tell a brand story. With so many eager sports fans tuning in…
A Genuine Opinion on Artificial Intelligence The first time I played chess was in a dusky room huddled over an aged wooden board. I was 5. My grandfather was furtively explaining each piece to me, each move, the key positions…
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, that 89% of people look at their phones within an hour of waking up…
