The retail industry right now is a volatile environment, and its constant change is posing interesting challenges to those within. Some of the latest trends affecting the state of the industry include online channels, the emergence of small specialized or…
There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceedingly difficult. Fortunately, receipts are date and time stamped, and we extract this data from every…
This past month, Snapchat rolled out a new feature for their advertisers called “Snap to Store”, which helps marketers track the success of geo-filtered ads by analyzing foot traffic in their stores after users are exposed to the ad. With…
Thank you to everyone who were able to visit us at our booth during Loyalty Expo earlier this month. Carlos and Steven (pictured above) had a great time meeting all of you and discussing loyalty trends as well as the…
Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and technology. The success with which brands can inspire their Millennial audience inevitably has a long-lasting impact on…
Last year, Snipp published a guide to Shopper Marketing Tech Game Changers. We saw more brands embracing omni-channel technology, personalized showrooming in-store and location-based tech, and relevant rewards and content awarded to consumers. In 2017, technology has continued to evolve…
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth of incomparable data on shopping habits, product, and retailer information, and they…
The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with makingtheir loyalty initiatives stand out from the…
Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environments, forming an effective marketing strategy can certainly be a daunting task. Strategize with Snipp as we host an exclusive…
Three Reasons Why CPG Loyalty Will Dominate This Year The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional…
