Modern Millennials are as diverse as they are numerous. They are the social trendsetters and influencers that shape the direction of culture and technology. The success with which brands can inspire their Millennial audience inevitably has a long-lasting impact on…
Last year, Snipp published a guide to Shopper Marketing Tech Game Changers. We saw more brands embracing omni-channel technology, personalized showrooming in-store and location-based tech, and relevant rewards and content awarded to consumers. In 2017, technology has continued to evolve…
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth of incomparable data on shopping habits, product, and retailer information, and they…
The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with makingtheir loyalty initiatives stand out from the…
Let’s face it: the alcohol industry is a complex entity. Brimming with regulations, niche markets, unique demographics, and complex retail environments, forming an effective marketing strategy can certainly be a daunting task. Strategize with Snipp as we host an exclusive…
Three Reasons Why CPG Loyalty Will Dominate This Year The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional…
These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable marketing objectives is the ultimate goal for any brand…
Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt! Receipt-based purchase programs have proven to be one of the most effective marketing tools, since they allow you to link your promotions to actual…
Three Factors That Make or Break Loyalty Success It is an established fact that loyalty programs tend to roll out astonishing returns for companies that run them. Having said this, there is a plethora of options and strategies available today…
Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has done a 180-degree transformation in terms of the accessibility and improved experience for both the…
