The simple fact is that calendars for brands are getting busier and busier. There are now dozens of periods and sub-periods, major holidays and little celebrations for which marketers must align their activations. We want to show you just how…
Geographic data is easy to mine from receipts, simply by looking at the address information printed on them. For this post, we sorted the average purchase basket size by the state in which the purchase took place – and then…
In our last “What’s in Your Basket” post, we took a look at how receipt data can give you some eye-opening insights into the time of day that your consumers shop. In this entry, we’ll take this one step further,…
There’s no question that time of day yields considerable impact over consumer spending, but tapping into this data without access to POS can be exceedingly difficult. Fortunately, receipts are date and time stamped, and we extract this data from every…
These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable marketing objectives is the ultimate goal for any brand…
