On-premise spaces remain the holy grail of Alcohol sales across many brands and sales environments.On-premise sales allow for deep consumer engagement and an opportunity to build a lasting relationship.Further, on-premise consumption is resonating now more than ever within the alcohol…
IT’S A WHOLE NEW GAME in consumer packaged goods as brand loyalty is taking a backseat to price and convenience.Cleaning products, however, are dealing with additional pressures from informed, health-conscious consumers who are demanding more safety, more transparency, and more…
OTC MARKETING is skyrocketing. With the rising cost of health care, more and more American consumers are turning to ‘self care’ options, buoying a market that is gaining ground with favorable regulation and growing numbers of pharmaceutical drugs switching from…
The era of the smartphone is well underway, as our ubiquitous handhelds are becoming more and more central to our daily lives. So central, in fact, that 89% of people look at their phones within an hour of waking up…
The marketing world has seen a sea change in tactics and technologies, and campaigns often strive to incorporate these innovations in order to ‘wow’ a digitally blasé consumer base. But although innovative tactics can be eye-catching within a crowded promotional…
Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt! Receipt-based purchase programs have proven to be one of the most effective marketing tools, since they allow you to link your promotions to actual…
Rebates are a tried and true tool for marketers looking to engage consumers and drive the bottom line. Since going digital, the rebates experience has done a 180-degree transformation in terms of the accessibility and improved experience for both the…
Launching and managing rebates has never been easy for brands. Brands have to consider many factors in the rebate set up process, and have traditionally needed extensive supervision from their rebate vendors, all which can be costly, timely, and ultimately,…
August – that time of year when kids (and parents) are savoring the last of the lazy days of summer. In a few weeks, it’ll be back to early mornings, heavy backpacks, lunchboxes and homework. But before that, the traditional…
Our recent whitepaper on Digital Rebates examines the ways in which the traditional rebate process has become an antiquated, ineffective way to create consumer engagement. Where writing letters gave way to email, mail-in rebates are experiencing a revolution and consumers…
