The CPG personal care industry saw a dramatic year in 2016, with more disruption on the horizon. Fueling this movement is the increasing influence of multicultural populations, all-natural products, and direct-to-consumer online distribution models: The U.S. personal care product…
RECEIPT DATA: A MARKETING GOLD MINE The simple store receipt is one of the most powerful marketing tools a brand has at their disposal. Receipts contain a wealth of incomparable data on shopping habits, product, and retailer information, and they…
The state of loyalty is in constant flux. This has never been more apparent than in 2017, as new trends, strategies, and practices continue to evolve the industry, and marketers are challenged with makingtheir loyalty initiatives stand out from the…
Three Reasons Why CPG Loyalty Will Dominate This Year The Consumer Packaged Goods (CPG) industry is massive. In the year 2016, the CPG sales revenue has clocked about 769.7 billion US dollars in US alone. The conventional and the traditional…
These days, no brand decisions are made without data. Information is at the center of the marketing universe, and transforming raw data points into knowledge, strategy, and a set of measurable marketing objectives is the ultimate goal for any brand…
Feeling boxed in by your marketing strategy? It’s time to rethink the power of the receipt! Receipt-based purchase programs have proven to be one of the most effective marketing tools, since they allow you to link your promotions to actual…
GAMIFICATION AND HOW IT CAN MAKE LOYALTY FUN (OR NOT) Gamification as a concept is not necessarily a new one, although the term itself may very well be. Frequent flyer programs have been successfully leveraging core gamification techniques for decades…
In today’s retail world, customer retention programs can really strike a chord and make a huge positive difference in a company’s overall annual sales. The only way to a better customer retention program is to create a robust loyalty program….
Who Participates in Sweeps and Contests? An estimated 55 million Americans enter sweepstakes and contests each year 23% of people who visit brand social media sites did so for the opportunity to compete in various brand-sponsored contests – up from…
August – that time of year when kids (and parents) are savoring the last of the lazy days of summer. In a few weeks, it’ll be back to early mornings, heavy backpacks, lunchboxes and homework. But before that, the traditional…
