19 Facts You Should Know About Millennial Moms

By January 24, 2017 Shopper Marketing, Trends No Comments

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DEMOGRAPHICS AND KEY TRENDS

As a generation, Millennials are the most populous generation in America’s history.

  1. There are an estimated 75.4 million Millennials in America
  2. About 1 in 5 of the 43.5 million mothers in America are Millennials
  3. Within the past year, Millennial Moms account for 85% of the 1.5 million new mothers
  4. In the coming 10 to 15 years, 80% of Millennials will be parents
  5. Millennials in America are expected to be spending $200 billion annually by 2017 and about $10 trillion throughout their lifetime
  6. Millennial Moms spend 1.7 hours online every day, and rely heavily on their smartphones and social media platforms to help them with everything from finances to transportation to parenting advice 

PURCHASING POWER

  1. 70% of Millennial Moms consider themselves to be the main decision maker when it comes to purchases for her family

HOW THEY USE THE INTERNET, APPS AND SOCIAL MEDIA

  1. More than 3 out of 4 Millennial Moms use the Internet for parenting advice, and they are twice as likely to use the Internet for parenting advice than they are to ask other people, such as relatives or friends
  2. 8 in 10 Millennial Moms use their mobile phone to shop

At least once a day, Millennial Moms use their mobile devices for these activities:

  1. 79% access social media
  2. 60% take/share photos and videos
  3. 52% listen to music
  4. 27% watch videos
  1. Millennial Moms spend an average of 17.4 hours per week on social networks
  2. 35% of Millennial women say social media and online interactions are key purchase influencers
  3. The top five apps used by Millennial Moms
  • Facebook
  • Instagram
  • BabyCenter
  • Pinterest
  • Pandora

SHOPPING HABITS AND LOYALTY PROGRAM PREFERENCES

  1. More than 8 in 10 Millennial Moms join loyalty programs specifically to save money
  2. Millennial shoppers typically look for four things in a brand: authenticity, meaningfulness, uniqueness and innovation
  3. Millennial Moms love brands that seamlessly integrate technology, particularly mobile technology, into daily tasks to help them use their time more effectively. They also support brands that promote safety, healthiness, nutrition and education

 

 

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